Course curriculum
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1
Introduction
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Pros and Cons of Starting a Business
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High Margin, Low Start-Up Cost Business Examples
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How Immigrants Can Start a Business in Canada
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2
Pick the Right Idea
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Open Your Eyes to Opportunities
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Evaluate Physical and Online Business Options
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Evaluate Selling Products or Services
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Focus on Your Strengths, Interests and Passions
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Plan Your Target Audience
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Evaluate Your Expenses and Keep them Low
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3
Start Your Company
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Craft a Business Plan That Reflects You
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Think of a Catchy Name for Your Business
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Buy a Domain with Your Business Name
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Create Social Media Accounts
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Register Your Business with the Government
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Pay Only for What You Need
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Create a Logo
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Create a Main Website
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Create an Email Address @ Your Business Name
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Use AI to Enhance Content Creation
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4
Prepare for Sales
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Open a Business Checking Account
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Get Insured
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Accept Payments from Multiple Payment Providers
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5
Get Your Business Found
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Optimize Your Website for Search Engines
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Market Your Business for Free
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Market Your Business with Low Cost Options
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Market Your Business with Higher Tier Options
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Market Your Business with Influencers
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6
Get Sales
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Market with Authenticity and Transparency
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Build Long-Term Relationships
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Be Easy Going: Let Your Product Sell Itself
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7
Make It Run Smoothly
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Keep All Your Documents and Receipts
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Stay Organized
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Automate Where You Can
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